top of page
George Hicks
ACD-level Healthcare Copywriter
Professional Portfolio
Amgen Heart Failure DSA Panels for Global Cardiology Conference
March 2019
Challenge: prepare the market for launch of Omecamtiv Mecarbil, a direct miocin activator for chronic heart failure
View PDF >
_edited.jpg)
Brand: Unbranded for Forxiga
Client: AstraZeneca
Audience: Cardiologists
Challenge: Create a link in the minds of cardiologists of the link between heart failure and CKD to support treatment with Forxiga, with indications for both heart failure and CKD
View PDF >
bottom of page